The official 2010 FIFA World Cup ticket was unveiled today by FIFA Secretary General Jérôme Valcke and Organizing Committee CEO Danny Jordaan at Maponya Mall in Soweto. The tickets will be made available to the general public in a week’s time, on 15 April 2010, when the fifth and final ticketing sales phase kicks off. This will coincide with the opening of the FIFA World Cup ticketing centers in all nine Host Cities and the start of the over-the-counter sales.

“For this last phase, we have made a big effort to assist football fans by introducing various additional means to purchase a ticket,” emphasized Jérôme Valcke. “We are committed to facilitating the process for all fans and giving them this last chance to attend the matches and experience the excitement of this first World Cup in Africa.”

In all, 500,000 tickets for 63 matches (including all Host Cities and all knock-out matches except the final) will be made available.

“We are excited about these new initiatives, which make the process much easier for everyone. We have always said that it is important that we make this World Cup more accessible to the people and with the over-the-counter sales, we believe this measure is consistent with the needs of the fans,” said Danny Jordaan.

A total of 240,000 tickets were sold in the fourth phase, 85% of which went to South African residents. Overall, 2.2 million tickets have been sold for the tournament.

Go to FIFA.com to read more and see the design of the 2010 FIFA World Cup tickets.