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Univision ramps up World Cup coverage

Posted by Juan Arango 5.15.2010

Spanish television giant Univision is currently at the vanguard when it comes to the distribution of its exclusive rights of the World Cup. In an effort to satisfy their Spanish-speaking audience's love for the Beautiful Game, Univision

They will be adding yet more access to its audience base as they will be live streaming matches on their special World Cup site as well as through their iPhone app as well as for the iPad, Blackberry, and Droid.

This comes on top of their recent deal with cable giant Time Warner to include World Cup On Demand to subscribers of that company's service in Los Angeles, San Diego, Texas, North and South Carolina, Texas, and in the Northeast.

Press release below
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UNIVISION INTERACTIVE MEDIA LAUNCHES UNPRECEDENTED SOCCER AND SPORTS COVERAGE, INCLUDING LIVE ONLINE STREAMING OF ALL 64 MATCHES OF THE 2010 FIFA WORLD CUP SOUTH AFRICA

New Soccer Site, www.UnivisionFutbol.com, will bring Fans a Comprehensive Interactive Experience during the FIFA World CupTM and Beyond
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NEW YORK, NY May 12, 2010 - Univision Interactive Media, Inc., the digital division of the leading Spanish-language media company in the United States, Univision Communications Inc., today announced two additions to its online and mobile content network: a brand new soccer site, www.UnivisionFutbol.com, and an enhanced Deportes (Sports) site. These dynamic new properties are kicking off with nonstop coverage of this year’s 2010 FIFA World Cup South AfricaTM, including live online streaming of all 64 games.

As an official FIFA® partner with exclusive Spanish-language rights to stream all World Cup games, we are delivering on our commitment to offering an unparalleled interactive sports experience, said Kevin Conroy, president, Univision Interactive Media, Inc. Our aim is to make our soccer and sports sites the top destinations for Hispanic sports fans no matter what device they are using by offering them the best coverage, content and stats within a community-oriented environment that allows them to share their passion with each other.

To meet Hispanics™ unrivaled demand for nonstop, in-depth soccer coverage, UnivisionFutbol.com provides online and mobile access to professional leagues and tournaments worldwide. Paramount among all these is the upcoming FIFA World CupTM. Already, UnivisionFutbol.com is providing the latest news, videos and photos from the tournament, and dedicated blogs and social media fan pages to engage users. Once the games begin, fans in the U.S. and Puerto Rico will be able to watch all games live online for free.

Enthusiasts will also access real time game stats, interviews with players and coaches, exclusive behind-the-scenes video of soccer stars, and Univision sports show coverage. FIFA World CupTM and worldwide soccer coverage from UnivisionFutbol.com is also available on the Univision Fútbol App, downloadable for iPhone and iPod touch. Launched in April 2010, it has become one of the most popular free sports apps in the Apple App Store. The app will soon be available on Apple iPad, and on Blackberry and Android Smartphone platforms.

Rounding out Univision Interactive Media™ premier interactive sports offerings, the revamped Deportes site continues to encompass the entire sports world, now with expanded coverage of popular sports such as baseball and boxing, as well as live stats, videos and the latest news from the NFL, MMA, NBA, tennis, golf and more.

Broadcasting all of the events 64 matches in High Definition (HD), this summer Univision will be transformed into the U.S. World Cup destination leveraging its market-leading assets “ Univision, TeleFutura, Galavision, Univision.com, Univision Móvil, and Univision On Demand - to deliver a one-of-a-kind experience for its audiences with nearly 900 hours of comprehensive coverage. The World Cup on Univision will begin airing live on Friday, June 11th at 8am Eastern/7 am Central/5am Pacific. Univision.com will also have live streaming at www.UnivisionFutbol.com.

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