This man is hard at work turning Real Madrid into the front page, headline grabbing club that has been missing the last couple of years. His name is Florentino Pérez and he's the old/new president and he is a genius.

I know there will be massive disagreement on this but here's why he is a genius. Florentino Pérez more than any other football club president and for that matter any team administrator in any sport knows what the people want to see. The people want to see stars and in football they want to see attacking, goal scoring, flair having stars. His Galácticos policy of buying the best attacking players in the world is brilliant because it peaks the interest of the football watching world.



The 1st Galácticos Era underachieved in terms of trophies but it sure was dramatic and intriguing like a TV Novela. Despite the lack of trophies during the 1st Galácticos Era, Real Madrid was on everyone's lips as Beckham, Zidane, Ronaldo, & Figo jerseys were flying off racks faster than a biscuit on a fat man's buffet plate.

Pérez's 2nd Galácticos Era might just do the same. Cristiano Ronaldo and Kaká are two of the most exciting players in the world and the ladies love those two guys. Skill, speed, and sex appeal will sell a ridonculous amount of jerseys and gear as the cameras will constantly be focused on the Real Madrid shirt. If they add Franck Ribery to the mix (women won't be wearing his shirt) 3 of the Top 5 attacking players in the world will be teammates. Real fan or not, the curiosity of CR7, Kaká, and Ribery playing together will be mesmerizing and will draw a massive amount of attention.

Florentino Pérez knows this and is willing to spend a small nation's GDP to get those players. Florentino Pérez must be a Cocaine Cowboy cause the world economy is struggling and this guy pulls 200+ million dollars US to get Cristiano Ronaldo & Kaká. Only the sex and drug industries thrive in a struggling economy and we know he's not a freak or pornographer, so its got to be drugs. Just kidding, Florentino.

Whatever the case, Florentino Pérez is a genius in that he knows what football fans want to see and he is willing to use Real Madrid's vast resources & glamorous image to make it happen. Will the New Galácticos will pull a Barcelona treble? History says 'No' but at least Real Madrid will be fun to watch.

Florentino Pérez Is A Genius

The term "Galáctico" has become a bad word in football since Real Madrid's experiment of every year bringing in "superstars" failed.

Los Merengues went through chaos in that time period with too many coaches and too few trophies especially considering the talent they bought. The Galáctico time period from 2002-2006 saw Real Madrid become the richest club in football but it was also an era of bad personnel decisions.

The arrivals of Ronaldinho, David Beckham, and Andriy Shevchenko to the San Siro along with the presence of Kaka and Paolo Maldini have garnered comparisons to a new Galáctico era with the Galácticos moving east from Madrid. To Milanistas it is a bad analogy because of the turbulence & lack of success of Real's Galácticos but Milan will make it work. There will be harmony and success for Il Rossoneri and here's why:

1) Coaching Stability
Since Vicente Del Bosque's regrettable firing in 2003, Los Merengues went through 5 coaches until the end of the Galáctico period in 2006 when Fabio Capello came in and re-established Real's domestic championship form. In that same time period Milan has had one coach, Carlo Ancelotti. During the same time period Ancelotti led Milan to a Champions League trophy, Scudetto, and Italian & UEFA Super Cups.

2) Defense
The old adage that "Defense wins championships" is wrong. Balance wins championships you need both a strong offense and a strong defense. Real Madrid's Galácticos had a strong offense but a weak defense. Real's mistake was being stingy with Claude Makélélé and not paying him his worth to the team. Dismissing the old warrior Fernando Hierro was also a massive error. Compared to Milan, that have players like Gennaro Gattuso & Massimo Ambrosini in the midfield making it easier for Kaka & Ronaldinho to operate. Do not forget veteran defenders like Alessandro Nesta & Paolo Maldini who have won everything in club football and could almost play blindfolded. Its much easier for attacking midfielders to do their magic when Gattuso types are backing you up.

3) Redemption
In the sporting world, there is no better motivation than coming back. The motivating power of proving that you can do something is what drives most professional athletes. Ronaldinho, Shevchenko, and even Beckham all have something to prove and need to redeem their status as greats by performing well at Milan.


.
Ronaldinho's "fall" at Barcelona is well known. Since the '06 UEFA Champions League Final he's been more Ronald than Dinho. He should be fiercely motivated to return to the form that made him 2-time FIFA Player Of The Year and a Barca icon.

.
Shevchenko needs to make himself relevant again after his failed tenure at Chelsea and show the world he still the goal scoring monster he was before being lured to Stamford Bridge by Roman Abramovich.

.
Beckham is still a marketing cash machine but he has been disappointing since his move to the L.A. Galaxy. Becks has to prove again that he can play well in the highest levels of European football if he wants to continue to be considered for a spot on the English national team.

In comparison, by the time Zidane, Figo, and Ronaldo joined Real they had nothing to prove they were superstars at the height of their powers and at that time neither of those three had to crawl from depths as deep as Dinho, Sheva, and Becks.

4) Leadership
How can any kind of leadership be established when you have 5 different coaches in a 4 year span. Carlo Ancelotti has the respect of Milan players cause he's been there for what seems like forever and he is backed up 100% by the Milan board. From a player perspective, Who was the leader of Real Madrid's Galácticos? Raúl, Zidane, Figo? Who knows. Raúl is an icon at Real Madrid but he is not a leader in the Real locker room like Rossoneri icon Paolo Maldini is in the Milan locker room.

Milan is more concerned about trophies than glamour. When you have a solid coaching situation, a real emphasis on defense, players with something to prove, and stable leadership from the top of an organization down to the pitch then a Galácticos team can win trophies and capture the imagination and cash of the footballing world. Milan's Galácticos will succeed where Real's Galácticos failed.

Rossoneri's Galácticos