This man is hard at work turning Real Madrid into the front page, headline grabbing club that has been missing the last couple of years. His name is Florentino Pérez and he's the old/new president and he is a genius.

I know there will be massive disagreement on this but here's why he is a genius. Florentino Pérez more than any other football club president and for that matter any team administrator in any sport knows what the people want to see. The people want to see stars and in football they want to see attacking, goal scoring, flair having stars. His Galácticos policy of buying the best attacking players in the world is brilliant because it peaks the interest of the football watching world.



The 1st Galácticos Era underachieved in terms of trophies but it sure was dramatic and intriguing like a TV Novela. Despite the lack of trophies during the 1st Galácticos Era, Real Madrid was on everyone's lips as Beckham, Zidane, Ronaldo, & Figo jerseys were flying off racks faster than a biscuit on a fat man's buffet plate.

Pérez's 2nd Galácticos Era might just do the same. Cristiano Ronaldo and Kaká are two of the most exciting players in the world and the ladies love those two guys. Skill, speed, and sex appeal will sell a ridonculous amount of jerseys and gear as the cameras will constantly be focused on the Real Madrid shirt. If they add Franck Ribery to the mix (women won't be wearing his shirt) 3 of the Top 5 attacking players in the world will be teammates. Real fan or not, the curiosity of CR7, Kaká, and Ribery playing together will be mesmerizing and will draw a massive amount of attention.

Florentino Pérez knows this and is willing to spend a small nation's GDP to get those players. Florentino Pérez must be a Cocaine Cowboy cause the world economy is struggling and this guy pulls 200+ million dollars US to get Cristiano Ronaldo & Kaká. Only the sex and drug industries thrive in a struggling economy and we know he's not a freak or pornographer, so its got to be drugs. Just kidding, Florentino.

Whatever the case, Florentino Pérez is a genius in that he knows what football fans want to see and he is willing to use Real Madrid's vast resources & glamorous image to make it happen. Will the New Galácticos will pull a Barcelona treble? History says 'No' but at least Real Madrid will be fun to watch.