Come on, the World Cup isn't about just watching dudes run.

It's also about who the dudes on the pitch hang out with off it or take to it.

Once a week (or when we find some interesting material) we will give you a preview of some of the "peeps" that make the dudes on the pitch be so fascinating.

This week, Rio Ferdinand's friend Francoise Boufhal plays "Bloke Counselor".

We're all ears... and eyes!!!

Before you delve in, we have to show you what we came up with during our arduous hours of research. Hey, this is tough work. The things we do for our fans.